This was a Yoobee Colleges Assignment

Client

The Auckland Council, the local government council for the Auckland region in New Zealand.

Role

UX design, Copywriting, Layout Design, Concept Creation

Young people in Auckland are not utilizing the local recreational facilities as much as the Auckland council would like them to

The client required an app that young people can add to their smartphones - one which entices them to use or explore the local recreational facilities

trippa was created to bring the excitement and wonder from experiencing the outdoors back into the lives of the youth, who are already so reliant on digital technology. It provides users with cheap, unique & little-known locations & activities

These posters would primarily be placed in and around airports and bus stops, as these areas are generally crowded with tourists arriving to Auckland, out of which many could fit our target market of backpackers looking for cheap attractions to visit within Auckland