This was a Yoobee Colleges Assignment

Role

Copywriting, Campaign Design

The feminist dating app, Bumble, is one of today’s most popular online dating platforms. They wanted to create a campaign aimed at a new group of users from within their current target audience - females, with the purpose of highlighting a key feature of their app

A key feature of their app that Bumble strives on is the fact that, unlike competitor apps, women control the conversation

An ad campaign was created around Bumble and their fellow dating app competitor Tinder, focusing on one of Bumble’s key selling points - finding better quality matches on their platform

The result is a series of posters comparing the idea of hookups to junk food - they all taste good in the moment, but the more you eat, the bigger the regret

The campaign promoted to the users of their rival’s app to delete them altogether, and use Bumble instead